Most failed campaign launches are not traffic problems. They are tracking problems: a postback that never fires, an event with the wrong name, a click ID that gets lost on the way. Run this list with your partner before any money moves.
Set-up
- The partner is added in your attribution platform and the right postbacks are switched on.
- The event name in your platform matches the event name in the insertion order, character for character.
- The tracking link passes the click ID, and the postback returns it in the right parameter.
- Sub-IDs are passed through so every conversion can be traced to a source.
- The attribution window and re-attribution rules are agreed in writing.
- Countries, devices and OS versions are restricted the same way on both sides.
Test
- A test click is recorded on both sides with the same click ID.
- A test install or test lead is attributed to that click.
- The postback arrives within minutes, with the correct event name and payout.
- A test of the paid event, not only the install, fires end to end.
Launch
- Daily caps are set on both sides, so a tracking error cannot run up spend overnight.
- Someone checks the numbers on both sides after the first day and compares them.
Rule of thumb: if the first day's numbers differ by more than a few percent between your platform and your partner, pause and find out why before scaling.
Every BoonAds campaign goes through this list before launch. If the test conversion does not fire cleanly, the campaign does not start.