Performance marketing for mobile apps and lead generation

You paywhen theconversion fires.

BoonAds runs app install and lead campaigns on CPI, CPA and CPL terms. We agree the event with you, test it in your attribution platform before any spend, and invoice only for conversions that pass your rules.

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Tracking tested before spendEvery source visibleInvoices reconciled with your data

Categories we scale

VPN and privacy apps, Photo and video editors, Online marketplaces, Learning and self-growth apps, Fintech apps, Mobile games, Subscription utilities, Home services leads, Insurance leads

Two ways to grow with BoonAds.

Advertisers come to us for installs, actions and leads. Publishers and networks come to us for campaigns worth sending their traffic to.

For app and web owners

Grow installs, sign-ups, purchases and qualified leads, and pay only for the event you agreed.

CPI
CPA
CPL
Paid social and search

See our services

For partners

Turn quality traffic into revenue with clear offers, server-to-server tracking and payment on validated conversions.

App developers
In-app and native networks
Content sites
Opt-in lists

Partner with us

One partner from first install to repeat purchase.

Network traffic, lead generation and the major ad platforms, run as one plan and measured on one set of numbers.

User acquisition

CPI and CPA campaigns that bring in users who install, register and pay. Bought on the event you choose.

Explore user acquisition CPL

Lead generation

Quote requests and sign-ups with consent captured on every form, delivered to your CRM or call team in real time.

Explore lead generation PSS

Paid social and search

Campaigns planned and optimised in your own Meta, TikTok, Google and Apple Search Ads accounts.

Explore paid social and search

How we keep campaigns honest.

Four habits that apply to every campaign, whatever the budget.

Tracking first

No spend until a test click and a test conversion have fired cleanly through your attribution platform.

Screened traffic

Timing, device and network checks run on every source, and suspicious sources are paused while we look.

Visible sources

Every conversion carries its source and sub-ID, so you can see what you are buying and block what you do not want.

Reconciled invoices

We bill on the count that matches your data. Rejected conversions are reversed and clawed back from the source.

Choose the event you pay for.

Pick a model to see where in the funnel your payout is triggered, and what we need from you to start.

Ad clickclick_id

Store visitstore_view

Install and first openinstallYou pay here

In-app eventstracked, not billed

You pay for

A first app open attributed to our traffic by your measurement partner, in the countries you approved.

We need from you

App store links and target countries
Access to your attribution platform as an ad partner
Payout per install and daily caps

Ad clickclick_id

Installinstall

Registrationregistration

Your chosen actionfirst_purchaseYou pay here

You pay for

A step after the install that proves a real user: a registration, a first purchase, a trial start or a verified account. You choose the event.

We need from you

The exact event name sent by postback
Payout per event and the attribution window
Rules for what you will reject

Ad clickclick_id

Landing pagepage_view

Form submittedlead

Lead validatedqualified_leadYou pay here

You pay for

A submitted lead that passes your validation: real contact details, the right location and recorded consent to be contacted.

We need from you

Required fields and consent wording
Validation rules and service areas
Delivery method: API, CRM or email

Latest guides.

Practical notes on tracking, pricing models and fraud, written for people who run campaigns. All guides

Fraud

Mobile ad fraud: five patterns to check before you pay

Click spamming, install farms and SDK spoofing leave traces in your data. Here is where to look first.

6 min readRead the guide Pricing

CPI, CPA or CPL: choosing the event you pay for

How to pick a payout model that matches your margins, your funnel and how fast you need data.

5 min readRead the guide Tracking

The postback checklist to run before any campaign launch

Twelve checks that stop broken tracking from wasting your first week of budget.

4 min readRead the guide

Questions advertisers ask first.

Anything else, ask us directly. We reply within one business day.

Ask a question

Which attribution platforms do you work with?

Any platform that supports ad-partner postbacks, including AppsFlyer, Adjust, Branch, Singular and Kochava. If you run your own tracking, we work with server-to-server postbacks.

Where does your traffic come from?

A mix of direct publishers, in-app and native networks, content sites and opt-in lists, plus the major ad platforms for paid social and search. You see every source by ID, and you can block any of them at any time.

Is there a minimum budget?

Every campaign starts with a capped test budget agreed with you, so you can judge quality before you scale. Share your monthly range in the contact form and we will suggest a test size.

What happens to fraudulent conversions?

They are screened before they reach your report. If you reject a conversion later with evidence, we remove it from your invoice and recover it from the source.

How does billing work?

We invoice monthly on the conversion count reconciled with your attribution platform. Currency and payment terms are written into the insertion order.

Want to know what your next campaign could deliver?

Book a free funnel review. We check your tracking, events and payout model, and tell you where paid traffic can work for you.

Book a review