Guides and playbooks.
Practical notes on tracking, pricing models and fraud, written for marketers who run campaigns and need them to work.
Guides.
New guides are sent to subscribers first. Sign up in the footer.
Fraud
Mobile ad fraud: five patterns to check before you pay
Click spamming, install farms and SDK spoofing leave traces in your data. Here is where to look first.
Read the guidePricingCPI, CPA or CPL: choosing the event you pay for
How to pick a payout model that matches your margins, your funnel and how fast you need data.
Read the guideTrackingThe postback checklist to run before any campaign launch
Twelve checks that stop broken tracking from wasting your first week of budget.
Read the guideCase studies.
Coming soon
We only publish results that our clients have reviewed and approved. The first case studies will appear here once they are signed off.
Talk to us about your campaignWant to know what your next campaign could deliver?
Book a free funnel review. We check your tracking, events and payout model, and tell you where paid traffic can work for you.